Principal Solar Institute

A community for solar development professionals.

Michael Martin

Michael Martin

EVP, Business Development
Principal Solar
Dallas Texas
Timezone: America/Chicago

R. Michael Martin, a long-time and passionate supporter of renewable energy and sustainability practices, leads PSI’s overall business growth strategy and execution including project acquisitions and partnerships. Michael has over 20 years experience in the information technology industry in diverse business development roles. During his successful career in technology, Michael consistently provided high-value solutions to large enterprises for strategic aspects of their operations. A key to Michael’s success has been creative problem-solving with senior management of large corporate customers.

Michael most recently led the sales efforts of Aquire’s strategic workforce planning solutions. Previously, he led i2 Technologies’ largest strategic partnerships, such as the global IBM alliance, which spearheaded the company’s dramatic growth. Additionally, Michael worked in the systems integration and consulting field primarily with SHL Systemhouse (now a part of HP/EDS) and as a sales leader at Unisys Corporation.

Michael earned his B.B.A. in International Business from The University of Texas at Austin, which included a year of study at the Université de Paris. When he’s not passionately promoting solar, Michael is busy with his family, cycling, traveling, fund raising and a variety of social business and community projects.


Date & Time (EDT) Title Role
Wednesday, November 19, 2014
10:00am – 11:00am
What’s in Store for Solar in the 2015 Texas Legislative Session? Registered
Wednesday, October 8, 2014
12:00pm – 1:00pm
Energy Storage and Solar: What Does, and Doesn’t, Lie on the Horizon Viewed Archive
Thursday, August 21, 2014
10:00am – 11:00am
As Coal Dims, Will Solar Shine? Perspective on a Changing Electricity Industry Registered
Thursday, June 19, 2014
10:00am – 11:00am
Anatomy of a Successful Solar Asset Deal: One Year Later Presenter
Thursday, April 3, 2014
1:00pm – 2:00pm
Myths and Legends of Microinverters and Other DC Power Converters for Solar Energy Registered
Tuesday, February 11, 2014
2:00am – 3:00am
Leading Change in the Energy Industry Registered
Thursday, September 26, 2013
12:00pm – 1:00pm
PACE Comes To Texas Registered
Tuesday, August 13, 2013
1:00pm – 2:00pm
Combining PPAs and PACE: The Path to Commercial Solar Prosperity Viewed Archive
Thursday, June 6, 2013
2:00am – 2:50am
Gravity Power’s Design Change and Progress Update Registered
Thursday, March 14, 2013
2:00am – 2:50am
Could Texas Become The Largest Solar Opportunity in the World? An Update on the ERCOT Resource Adequacy Situation Viewed Archive
Tuesday, December 18, 2012
10:00am – 11:00am
You Be the Judge: A Ratings Tool for Selecting the Best Solar Module Viewed Archive
Tuesday, November 13, 2012
6:00pm – 7:00pm
Will the 2013 Texas Legislative Session Awaken a Sleeping Giant in the Solar Market? Registered
Thursday, September 27, 2012
10:00am – 10:45am
BUILDING THE LARGEST SOLAR SMART ARRAY IN NORTH AMERICA: Behind the Scenes of a 2.2 MW Solar Power Plant Registered
Thursday, September 20, 2012
11:00am – 11:30am
Solutions for the Texas Energy Shortage Registered
Wednesday, June 27, 2012
4:00am – 4:45am
PV SOLAR ROOF RACKING: Current Issues and State-of-the-Art Solutions Registered
Wednesday, January 18, 2012
1:00pm – 1:30pm
Reduce costs by outsourcing solar project management Registered
Thursday, December 15, 2011
1:00pm – 1:30pm
High Performance Power Electronics Systems for PV Solar Applications Registered
Tuesday, June 28, 2011
1:00pm – 1:30pm
Prevent Solar System Theft Registered
Wednesday, May 25, 2011
11:00am – 11:30am
How to Value Solar Energy Assets Registered
Resource Guide 
Name Role
Principal Solar, Inc.
Principal Solar, Inc. Contact


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